|Crain's Detroit Business - January 11|
When I was in high school, nearly 50 years ago, we were introduced to a new concept in high school sports, "pay-to-play." Tight budgets meant there was little or no funding for athletic programs. If you wanted to play, you (your parents) paid a fee so that you could participate. Fast forward to 2021 and the Michigan legislature has OK'd paying college athletes for the use of their likeness and/or numbers. A whole new concept in "pay-to-play" for a new generation! I wonder how this might change recruiting as well. "I can promise you'll start as a freshman, AND you'll get an endorsement deal with the area's largest automotive dealer group!"
That's the Point!